Hublot Brings In Former Audemars Piguet CEO As Consultant
2 min read
In what you can call a very unexpected move in the chessboard of the modern world of horology Hublot has just brought in former Audemars Piguet CEO, François-Henri Bennahmias as a consultant. As close sources have revealed, the experienced and high-profile executive is set to lend his watch industry expertise in order to guide the brand while Julien Tornare retains his position firmly as the CEO of Hublot. This new alliance brings together one of the watch industry’s most market savvy leader with a house that has been known since 1980 for its bold disruptive aesthetic and avant grande use of unconventional material. However, representatives of Hublot have denied comments on this partnership while the news was broken by the Paris based publication, Glitz. To know more about the Hublot Classic Fusion Balloon Dog, click here.
A Track Record Of Growth
François-Henri Bennahmias has stepped down from his long tenure as the CEO of Audemars Piguet after he steered the independent Swiss manufacture through an era of explosive commercial expansion. During his years at Audemars Piguet, he was famously known for accelerating the brand’s annual sale from roughly CHF 500 million to over $2 billion, also pushed forward by high-impact collaborations, aggressive retail restructuring as well as brilliant and strategic luxury marketing plans. After leaving AP he has remained no less of a formidable presence in the entrepreneurial space. In the year 2025 he went on to launch The Honourable Merchants Group which is a Swiss based investment and business development platform spanning luxury, craftsmanship and associated ventures ranging from high end collection services to electric mobility. More recently he has even announced his plans for his own collaborative watchmaking venture, N3W5.
A Brand New Strategic Dynamic for LVMH
Even though the exact scope and understanding of François-Henri Bennahmias advisory role remains at large, his arrival at Hublot still creates quite the stir in the industry. As the luxury watch market continues to experiences a broad post-boom normalization and major luxury groups like LVMH fine-tune their watchmaking portfolios, bringing in an executive renowned for marketing audacity and out-of-the-box positioning offers Hublot a powerful new sounding board. To know about their launches at Watches And Wonders 2026, click here.
Ultimately whether his consultancy sparks fresh retail strategies, high profile cultural partnerships or any structural shifts, this involvement ensure that Hublot will continue to remain one of the most closely watched names in the watch industry.
