Swiss Precision Meets Bengaluru Style: Sara Ali Khan Inaugurates Longines' Newest Boutique

Swiss watch brand Longines has officially opened its third boutique in Bengaluru, located at Phoenix Market City. The new store was inaugurated by Sara Ali Khan, who serves as the Longines Friend of the Brand. Following the launch event, the actress also visited the Longines boutique situated at Phoenix Mall of Asia. To know more about the CEO of the brand, click here. 

Showcasing Elegant Timepieces 

This season, Longines is highlighting a curated selection of its most successful recent releases. The boutique reflects the brand's universe by showcasing an array of products, ranging from the refined shapes of the PrimaLuna and DolceVita collections to the sporty new HydroConquest. To learn how a timepiece from the DolceVita collection was worn by a certain Oscar-winning actress on the red carpet, click here. can also find timepieces representing the watchmaking tradition of the Longines Master Collection, alongside various heritage watches. Each watch, from the versatile Conquest to the exploratory Longines Legend Diver, is crafted to accompany wearers across bustling cities and calming beaches. 

Insights from the Event 

During the inauguration, Sara Ali Khan shared her thoughts on the brand's expansion. She stated that the opening of a third Longines store in Bengaluru speaks volumes about the loyalty of the brand's customers within the city. Khan expressed her hope that this success story would be replicated everywhere in India. She further added that “Longines quietly marks every moment with effortless joy and elegance – that’s what makes it unique.”

The Legacy of Longines 

Longines was established in Saint-Imier, Switzerland, in the year 1832. The brand's expertise is deeply rooted in tradition, elegance, and performance. Over the years, this Swiss watchmaker has built enduring connections with the world of sports, serving as an official timekeeper for world sports championships and partnering with international sports federations. Renowned for the elegance of its watches, Longines is a member of the Swatch Group Ltd, which is the leading manufacturer of timepieces globally. Today, the brand and its iconic winged hourglass emblem are represented in more than 130 countries worldwide. The brand's presence in Bengaluru includes boutiques located on the Ground Floor of Phoenix Market City, the First Floor of Mall of Asia, and the First Floor of UB City.

As Longines continues to expand its presence in India, the opening of its third Bengaluru boutique highlights the city's strong appreciation for luxury and tradition. With Sara Ali Khan bringing a touch of vacation-mode relaxation and star power to the launch, the event perfectly encapsulated the brand's ethos. Whether you are navigating bustling city streets or relaxing by the sea, Longines remains dedicated to providing timepieces that bring effortless elegance to every second of the journey