Hrithik Roshan Turns A Cherished Memory Into A Rado Masterpiece: The Search Campaign

What if the most meaningful gift is not something you find, but something you create? That is the thought at the heart of The Search, Rado’s latest brand campaign starring global brand ambassadors Hrithik Roshan and Katrina Kaif. Told through a cinematic and deeply personal narrative, the film follows a journey inspired by memories of a loved one, exploring how a fleeting emotion can become an object capable of preserving a sentiment forever. Wearing the Captain Cook High-Tech Ceramic Chronograph, Hrithik begins this quest with a desire to create something truly special. The watch, with its adventurous character and technical robustness, is a fitting companion for a journey driven by curiosity and the pursuit of new possibilities. But this is not simply a story about a watch. It is about affection, imagination and the desire to create something uniquely meaningful for someone who matters. To know more about the CEO of Rado, click here. 

From emotion to creation
The idea begins to take shape as Hrithik starts sketching a framework, searching for a form that can express what words cannot. What begins as a feeling gradually evolves into a clear vision, leading him to the heart of Rado’s world, where designers and engineers help transform imagination into reality. The campaign offers a glimpse into the creative process behind Rado’s watchmaking, highlighting the artistry, innovation and attention to detail that bring an idea to life. As Hrithik explores shapes, materials and finishes, he is naturally drawn to plasma high-tech ceramic, a material he wears himself and admires for its comfort, distinctive metallic appearance and innovative character.

The Captain Cook High-Tech Ceramic Chronograph he wears reflects this material expertise. Its matt plasma high-tech ceramic monobloc case is paired with a blue dial, a polished blue high-tech ceramic bezel insert and rose gold-coloured PVD-coated stainless steel details. Beneath its box-shaped sapphire crystal, the automatic Rado calibre R801 powers a chronograph with a date display at 6 o’clock, a 59-hour power reserve and an antimagnetic Nivachron™ hairspring. Its 30-bar (300-metre) water resistance further underlines the adventurous spirit of the timepiece.

A story written by time
Throughout the journey, fragments of the past continue to surface: a smile, a glance and a shared moment suspended in time. These memories become the emotional foundation of the creation, turning it into far more than an object. It becomes the embodiment of an intimate intention, shaped by affection and brought to life through creativity and expertise. The journey culminates in the Centrix Open Heart Diamonds in plasma high-tech ceramic, a watch conceived by Hrithik as a tribute to timeless grace. Its light silver mother-of-pearl dial, open-heart design and diamond detailing create a visual expression of delicacy and emotion, while offering a glimpse of the movement beating beneath.

The Centrix Open Heart Diamonds is powered by Rado calibre R734, an automatic movement with 25 jewels, three hands and an 80-hour power reserve. Its antimagnetic Nivachron™ hairspring is adjusted in five positions, while the open-heart aperture features circular grain decoration. The watch is housed in a polished rose gold-coloured PVD-coated stainless steel case, with a curved sapphire crystal treated with anti-reflective coating on both faces. Measuring 35.0 × 38.5 × 11.1 mm, it is finished with a bracelet combining polished rose gold-coloured PVD-coated stainless steel and plasma high-tech ceramic middle links, secured by a brushed stainless steel three-fold clasp. Its diamond-set Jubilé detailing adds to the watch’s refined character, with 12 diamonds totalling 0.051 carat and a further 86 diamonds totalling 0.094 carat. A rose gold-coloured moving anchor symbol and matching printed details complete the design, reinforcing the connection between Rado’s signature aesthetic and the sentiment behind its creation.

When luxury gives time meaning
In the film’s closing moments, Hrithik unveils the Centrix Open Heart Diamonds, transforming a heartfelt vision into a thoughtful present. Beneath the night sky, the Rado anchor appears among the stars, bringing together inspiration, passion and destiny in a powerful visual metaphor.

With The Search, Rado reaffirms that the most significant creations often begin with emotion. It is a celebration of the moments that matter most and the people behind them—a reminder that true luxury is not simply about keeping time, but about giving it meaning. And how you Feel It. To know more about how you can maintain your Rado watch, click here. 

What is Rado’s The Search campaign about? 
Rado’s The Search campaign, starring global brand ambassador Hrithik Roshan, explores how memories and emotion can inspire the creation of a meaningful, lasting gift.

Which Rado watches feature in The Search campaign? 
The campaign features the Captain Cook High-Tech Ceramic Chronograph, worn by Hrithik Roshan during his journey, and the Centrix Open Heart Diamonds in plasma high-tech ceramic, which emerges from his creative vision.

What are the key features of the Rado Centrix Open Heart Diamonds? 
The Centrix Open Heart Diamonds features a light silver mother-of-pearl dial, an open-heart design, diamond detailing, Rado calibre R734, an 80-hour power reserve and plasma high-tech ceramic middle links.