Tata CLiQ Luxury and Jay’s Watch Store Announce Second Edition of The Luxe Watch Auction

Tata CLiQ Luxury, India's premier luxury lifestyle platform, has partnered with Jay’s Watch Store to host the second edition of The Luxe Watch Auction. Following the success of its inaugural edition in February 2026, this exclusive three-day online event will take place from 4 to 6 December 2026 on the Tata CLiQ Luxury app and website. 

Curated Collection and Highlights

The auction features a curated catalogue of over 100 pre-loved luxury timepieces handpicked for their rarity, provenance, and horological significance. Notable brands included in the lineup are Rolex, Vacheron Constantin, Breguet, and Breitling, featuring standout models like the Rolex Daytona, Submariner, and Breitling Navitimer. Designed with no buyer’s premium, the platform aims to provide a transparent, secure, and trusted shopping experience backed by rigorous verification protocols. Additionally, a portion of the proceeds from Jay’s Watch Store will be donated to Children’s Cancer Care. 

Pre-Auction In-Person Previews

Ahead of the event, collectors can preview select timepieces in person by booking appointments through the auction website. Previews will be hosted in Ahmedabad:14–19 November, Bengaluru: 20–25 November and finally Mumbai from 26 November onwards. 

The second edition of The Luxe Watch Auction by Tata CLiQ Luxury and Jay’s Watch Store represents a significant milestone for watch collectors and enthusiasts across India. By combining digital accessibility with trusted horological expertise, transparent bidding, and charitable contributions toward Children’s Cancer Care, the event goes beyond traditional commerce to create a meaningful luxury experience.

Here's a collector’s field guide to bidding, paying, shipping and clearing customs, from anywhere in India because buying a watch at an auction from India is no longer an exotic detour reserved for Geneva insiders.

On the evening of 10 November 2026, collectors and watchmaking connoisseurs gathered at the Hôtel Président in Geneva for the awards ceremony of the Concours d’Élégance Horlogère.