Aerowatch is an independent, family-owned Swiss watchmaking company located in Saignelégier, right in the heart of the Jura Mountains. Founded in 1910 in La Chaux-de-Fonds, the brand chose an English name to reflect its early international ambitions and the era's burgeoning fascination with aviation. For decades, the company built a renowned reputation as a specialist in crafting exceptional pocket watches and pendants. In 2001, the Bolzli family took the helm, and shortly after in 2004, the brand underwent a significant evolution by introducing its first collections of wristwatches. Today, Aerowatch operates with a clear mission: to create high-quality timepieces that blend traditional old-world craftsmanship with retro-modern styling, all while keeping fine Swiss mechanics accessible at highly competitive prices.
The brand's catalog is a testament to its rich heritage and meticulous attention to detail, offering a diverse array of mechanical and quartz wristwatches alongside its historically significant pocket watches. Signature collections include the 1942, which pays homage to the brand's history with retro-infused elegance. The Renaissance, known for its artistic decorations, large date windows, and sophisticated moon phase displays and the Skeleton line, which offers a striking, transparent view into the movement. More recently, the brand introduced the Milan collection, bringing a sport-chic aesthetic with integrated bracelets and distinctive fir-tree dial motifs that nod to their Jura Mountain roots. Every Aerowatch is individually assembled and rigorously tested, characterized by beautifully finished parts and blued screws that convey a timeless, distinctly personal style.
