BA111OD is a daring independent Swiss watch brand based in Neuchâtel, founded on the mission of making the exceptional accessible. The brand combines traditional local watchmaking know-how with contemporary design, challenging traditional industry pricing models to offer high-end complications, such as tourbillons and chronometers, at remarkably accessible price points. Driven by an independent spirit, BA111OD emphasizes a strong community focus, offering a personalized brand experience alongside close bonds with its collectors and enthusiasts.
The brand's diverse catalog features several distinct chapters of mechanical timepieces, including Chapter 3 and Chapter 6 (semi-open 42mm and 36mm watches), Chapter 4 (accessible tourbillons), Chapter 5 (chronographs), Chapter 7 (sport-chic integrated bracelet models), Chapter 8 (neo-vintage designs), and the experimental Chapter Delta featuring manufacture complications. Designed in-house by Liliane Murenzi and hand-assembled by master watchmakers in Neuchâtel and La Chaux-de-Fonds, BA111OD’s collections are recognized globally for bridging real Swiss roots, high watchmaking ambition, and modern minimalist aesthetics.
