Beauregard is an independent watchmaking Maison nestled in Geneva, founded by Montréal-born designer Alexandre Beauregard. Born from a lifelong fascination with both mechanics and rare gemstones, the brand’s mission is to seamlessly merge the technical precision of Swiss Haute Horlogerie with the artistic poetry of Haute Joaillerie. Guided by the expertise of legendary lapidary master Yves Saint-Pierre, Alexandre developed a unique horological language where hand-selected minerals and exceptional stones, often sourced from the Arizona desert, serve as the primary canvas. The brand's creations prioritize poetic visions inspired by nature, art, and fashion, presenting timepieces that are conceived as miniature, jeweled works of art rather than conventional timekeepers.
The brand’s catalog spans exquisite jewelry and highly exclusive timepieces for both men and women, with the standout "Dahlia" ladies' collection serving as a prime example of its craftsmanship. The Dahlia line is described as a "Flying Tourbillon in a garden of gems," featuring complex Haute Horlogerie movements anchored by a central flying tourbillon. Each watch in this collection is a unique piece, showcasing 18k white gold cases set with diamonds alongside breathtaking Haute Joaillerie dials crafted from rare, vibrant materials like Red Coral, Turquoise, and Fire Opal. Beyond the Dahlia, Beauregard’s portfolio encompasses other floral-inspired ladies' models such as the Lili series and men's watches like the Ulysse,.
