India’s T20 Skipper Will Now Bat For Baume Mercier: Shreyas Iyer As The Friend Of The Brand
3 min read
After weeks of eager speculation fueled by sharp-eyed luxury observers who noticed a Baume & Mercier timepiece prominently displayed in Shreyas Iyer's recent social media post, the rumors have officially been confirmed. The Indian T20 cricket captain is stepping into a new era, joining the historic Swiss watchmaker as its newest Friend of the Maison
A Partnership Forged in Precision
This collaboration marks a significant milestone for the Geneva-headquartered brand in India, celebrating an athlete who embodies the brand's near two-century-old guiding values of ambition, precision, character, and the pursuit of excellence. Iyer represents a new era of sporting excellence, driven by resilience, discipline, and an unwavering commitment to success both on and off the field. Known for his strategic mindset and calmness under pressure, he perfectly mirrors the Maison's dedication to combining technical mastery with timeless elegance. Beyond sports, Iyer's distinctive personal style and authenticity make him a contemporary lifestyle and fashion icon who connects with millions of fans worldwide.
The Captain of Time
Shreyas Iyer’s cricketing resume is historic and filled with high-pressure achievements. He holds the unique distinction of being the only player in Indian Premier League tournament history to captain three different franchises to the finals. His leadership shone brightly as he captured the title with the Kolkata Knight Riders in 2024 and subsequently led the Punjab Kings to their first final in over a decade in 2025. In 2026, he reached another defining milestone by being appointed as the captain of India’s T20 International team, cementing his status as a trusted leader of one of the world's most followed and celebrated sporting teams.
“I am honored to join Baume & Mercier as Friend of the Maison. What resonates with me most about the brand is its philosophy that success is built over time, through dedication, consistency and meaningful moments. These are values that have shaped my own journey. A Baume & Mercier timepiece reflects not only craftsmanship and precision, but also the importance of appreciating every milestone along the way.” — Shreyas Iyer
Honoring a Shared Legacy
For Baume & Mercier, welcoming Iyer continues the legacy of cooperation established by its founders, William Baume and Paul Mercier. “Shreyas Iyer perfectly embodies the values of Baume & Mercier. His dedication, his pursuit of excellence and the confidence with which he has built his career make him a natural fit for our Maison. He represents a generation driven by ambition, authenticity and a strong sense of purpose. We are delighted to welcome him as Friend of the Maison.” says Michael Guenoun, CEO of Baume & Mercier. To know why Micheal Guenoun was the CEO of the month, click here.
Ultimately, this partnership represents far more than a simple endorsement, it is a profound celebration of shared philosophies. As Shreyas Iyer continues to guide his teams to victory on the global stage and Baume & Mercier advances its 1830 legacy of Swiss innovation, their collaboration serves as a powerful reminder: true excellence is never an overnight achievement. It is a masterpiece crafted over time, built through resilience, and celebrated milestone by milestone. To know more about the Watches and Wonders 2026 launch, click here.
