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At the very heart of India, in Delhi, Kapoor Watch Co. bridged bridging nearly six decades of horological heritage with the future of luxury retail in India by hosting the inaugural edition of Hours & Icons from 23rd to 25th October 2026. It was far more just a gathering of watch enthusiasts, it was an occasion that marked the profound homecoming for the retail titan: the grand unveiling of its reimagined flagship store at South Extension II. This was a significant milestone as this was the very address where Mr. D.S. Kapoor laid the foundation of the house with a humble watch-servicing workshop in 1967.
A Storied Legacy Meets Modern Luxury
The reimagined South Extension II flagship spanned an impressive 8000 square feet across three floors housing dedicated counters for 12 elite watch brands, including TAG Heuer, Piaget, Franck Muller, IWC Schaffhausen, Bvlgari, Breitling, Longines, Cartier, Rolex, Rado, Tudor, and Hublot. This flagship remaining true to its roots of servicing, also houses India’s largest integrated watch service facility on its second floor, alongside an in-house watchmaker training school. While reflecting on this major milestone, Pratiek Kapoor, Director, Kapoor Watch Co. shared that successfully pulling off seven events in four days in partnership with brands including Franck Muller, TAG Heuer, Piaget, Breitling, Bvlgari, Longines and Cartier was simply the start of making Hours & Icons a national platform for watch lovers.
Highlights of Hours & Icons: Exclusive Launches and Immersive Experiences
The three-day exhibition promised unparalleled attractions with exclusive product launches with the debut of India-only timepieces, and special editions by the brands. The key moments were: a Franck Muller preview on 21st October at DLF Emporio where the brand unveiled their timepiece 'Vanguard Ram Lalla Limited Edition' inspired by the childhood years of Lord Ram. Unveiled by CEO, Erol Baliyan, and sitarist, Rishab Rikhiram Sharma, the timepiece was released in a limited edition of 108 pieces. On 23rd October, the flagship celebrations kicked off with the debut of TAG Heuer's new high performance at 250 piece edition. The brand reimagines legacy timepiece through the application of Indian flag colours & script. under the leadership of their Managing Director, Guillaume Boilot and actor Ibrahim Ali Khan.
The same evening belonged to Piaget, marking the Maison's exclusive arrival in North India through a partnership graced by Managing Director Pétronille de Parseval and brand friend Ananya Panday. On 24th October, Breitling introduced the Superocean Heritage Kapoor Watch Co. Edition powered by the Caliber B31 and limited to 59 pieces to commemorate the retailer's anniversary, while Bvlgari hosted an exquisite evening highlighting high complications and jewellery timepieces attended by global executives including Fabrizio Buonamassa Stigliani, Jonathan Bimbaum, and Stephane Larher. Concluding the showcase on 25th October, Longines engaged collectors through specialized Master Class sessions exploring seven distinct complications from their Master Collection, followed by a final evening presented by Cartier featuring the Maison's newest Roadster collection.
With the resounding success of Hours & Icons, Kapoor Watch Co. has successfully merged its heritage of trust with contemporary horological luxury. By bringing together global brand custodians, passionate collectors, and unmatched retail infrastructure under one roof, the house has laid a strong foundation for what it envisions as an annual fixture on India’s luxury calendar.
Breitling joined hands with its trusted retail partner, the Kapoor Watch Company, to launch a magnificent new exclusive watch: the Superocean Heritage B31 Automatic 42.
TAG Heuer created a Carrera that does something unusually difficult: it translates the idea of a nation into the language of a watch.
It was a three-day celebration of fine watchmaking, heritage, and craftsmanship that brought together leading global watchmaking Maisons, collectors, and connoisseurs while marking the unveiling of the reimagined South Extension II flagship store.
Spanning 8,000 square feet across three floors, the destination brings together 12 prestigious watch brands, dedicated brand counters, an experiential client lounge, India's largest integrated watch service facility, and an in-house watchmaker training school.
Yes, following the success of the inaugural edition, Kapoor Watch Co. envisions making 'Hours & Icons' an annual fixture on India's luxury watch calendar.
