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OMEGA Welcomes Acclaimed Actress Shin Min-a To Its Global Ambassador Roster

THM Desk
24 Jul 2026 |
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On July 23, 2026, the prestigious Swiss watchmaker OMEGA announced from Biel that acclaimed South Korean actress Shin Min-a has officially joined their family as the newest brand ambassador. She has become one of South Korea's most beloved and respected actresses, widely recognised for her elegance, authenticity, and remarkable acting career. Through a diverse range of performances, she has successfully built a strong connection with audiences across generations. To learn more about the brand, click here

Joining a Distinguished Roster of Global Talent

In her new role, Shin Min-a joins an elite group of globally renowned talents who represent the watchmaker. She stands alongside notable figures such as George Clooney, Nicole Kidman, Eddie Redmayne, Naomie Harris, Aaron Taylor-Johnson, Hyun Bin, and Park Bo-Gum. These ambassadors are chosen not only for their high-level professional achievements but also because they embody the core values of excellence, precision, and timeless style that define the brand.

Raynald Aeschlimann, the President and CEO of OMEGA, expressed immense delight in welcoming her to the family. He noted that Shin Min-a has earned widespread admiration through her exceptional talent, elegant character, and authentic approach to both her work and her personal life. Aeschlimann highlighted that her dedication, sincerity, and enduring appeal perfectly reflect the values that the brand has championed throughout its long history.

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Her popularity has been cemented in Korea and internationally through the global reach of streaming platforms

A Personal Connection to Time and Craftsmanship

For Shin Min-a, the partnership holds deep personal significance, as one of the first meaningful gifts she bought for herself as an adult was a wristwatch. She shared that time represents much more than the simple passing of moments, symbolizing responsibility, commitment, and the precious experiences shared with loved ones. Having had the opportunity to experience the timepieces up close and learn about the brand's history and craftsmanship, she expressed great honor and excitement in sharing OMEGA's philosophy with a global audience.

To mark this significant announcement, Shin Min-a is pictured wearing a stunning piece from the Seamaster collection. To know more about this collection, click here. She wears the Aqua Terra thirty-millimeter timepiece, which is meticulously crafted in eighteen-karat Moonshine Gold. This glowing watch is further defined by a dazzling diamond-paved bezel and a striking green sun-brushed dial that features tinted lacquer and shimmering diamond hour markers.

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Shin Min-a is pictured wearing a stunning piece from the Seamaster collection

Over Two Decades of Artistic Evolution

Shin Min-a brings a wealth of artistic experience to the brand, having established herself as a leading actress since beginning her career in 2001. Known for her emotional depth and versatility, she has consistently challenged herself across various genres. Her popularity has been cemented both in Korea and internationally through the global reach of streaming platforms, featuring in hit television series such as My Girlfriend Is a Gumiho, Oh My Venus, Hometown Cha-Cha-Cha, Our Blues, and No Gain No Love, as well as her recent captivating film role in Eyes.

The actress brings a natural connection to a watchmaker that has built its reputation on precision and a pioneering spirit since its founding in 1848. From acting as the Official Timekeeper of the Olympic and Paralympic Games to accompanying astronauts on the Moon with the Speedmaster Moonwatch and supporting major ocean explorations, OMEGA has consistently measured defining human achievements. Together, this new partnership is expected to inspire new stories while celebrating the profound importance of time and the accomplishments it makes possible.