TAG Heuer Reunites With Team Ikuzawa and Bamford For A New Limited-Edition Carrera Chronograph

Following the success of their initial partnership in 2023, Swiss luxury watchmaker TAG Heuer has once again joined forces with Team Ikuzawa and Bamford Watch Department. Announced in Tokyo on July 30, 2026, the new TAG Heuer Carrera Chronograph x Team Ikuzawa blends Japanese motorsport heritage with contemporary watchmaking. Production of this exclusive timepiece is strictly limited to 150 individually numbered pieces. To know more about previous collabs, click here. 

The Creative Vision

This collaboration merges TAG Heuer's rich racing history, George Bamford's customisation expertise, and the distinctive vision of Mai Ikuzawa. As the Team Principal and Creative Director of Team Ikuzawa, the iconic Japanese racing team founded in 1981, Mai Ikuzawa bridges motorsport, design, fashion, and luxury. Educated at Central Saint Martins, she brings over two decades of experience and a rare perspective to contemporary automotive culture. Working closely with long-time collaborator George Bamford, the duo sought to translate the visual identity of Team Ikuzawa into a watch defined by precision, character, and racing authenticity. 

Inspired by a Historic Racing Instrument

The primary muse for this new timepiece is the historic Heuer Roadmaster stopwatch, an instrument celebrated for its bold graphics, high legibility, and functional motorsport character. Ikuzawa and Bamford carefully studied the vintage timing instrument's proportions, graphic codes, and colour accents, reinterpreting them through the refined and contemporary design language of Team Ikuzawa. To read further about the TAG Heuer timepiece inspired by Formula 1, click here.

Design and Technical Specifications

Built upon the 39 mm TAG Heuer Carrera Glassbox platform, the watch features a bezel-free glass box construction that creates an uninterrupted view of the dial, prioritizing legibility just as Jack Heuer originally intended. The dial showcases a white finish with a distinctive Clou de Paris texture and uses printed indexes instead of traditional applied markers to evoke a strong stopwatch aesthetic. The racing team's signature red appears on the lacquered hour and minute hands, the central chronograph seconds hand, and the angled date disc at six o'clock. 

Powered by the TH20-10 manufacture chronograph calibre, the design notably omits the running seconds display. This specific configuration pays homage to 1960s and 1970s racing chronographs, freeing up valuable dial space for the prominent Team Ikuzawa signature at six o'clock. The fine brushed and polished steel case includes a black flange contrasted by a crisp white minute track, and a polished steel crown featuring a red lacquered ring. On the reverse side, the sapphire crystal caseback displays special engravings for "TEAM IKUZAWA" and "BAMFORD WATCH DEPARTMENT," alongside the individual numbering of the piece out of 150.

Straps and Presentation

The watch comes equipped with three distinct strap options to suit different styles, starting with a signature seven-row steel bracelet featuring alternating brushed and polished finishes. Wearers can easily swap to a perforated white leather strap with red stitching and lining, which is inspired by classic racing gloves, or a white textile strap with red stripes that directly echoes Team Ikuzawa's historic racing livery. Every watch is presented in exclusive packaging inspired by the toolboxes found in racing workshops and pit garages. This set includes the watch, the two additional straps, a travel pouch, and a collection of custom Team Ikuzawa charms designed to accompany keys and personal accessories. 

The TAG Heuer Carrera Chronograph x Team Ikuzawa is available starting in July 2026. The estimated suggested retail prices across various global regions are 9,900 CHF in Switzerland, 10,450 EUR in Europe, 8,850 GBP in Great Britain, 10,500 USD in North America, 1,380,000 JPY in Japan, and 82,600 HKD in Hong Kong. 

Ultimately, the TAG Heuer Carrera Chronograph x Team Ikuzawa is more than just a timepiece; it is a meticulously crafted homage to motorsport history that opens an exciting new chapter for a collaboration driven by passion, precision, and a shared love of racing. If you want to learn more about how TAG Heuer is leading LVMH sales in 2026, click here. 

Price: Rs 11,62,353 approx