TAG Heuer Launches Its Digital Boutique Exclusively On Tata CLiQ Luxury

Tata CLiQ Luxury, India’s leading luxury lifestyle platform, has entered into an exclusive partnership with Swiss watchmaker TAG Heuer to debut the brand’s digital boutique. Part of the TimeVallée portfolio, the global multi-brand luxury watch concept available on the platform since 2023, the collaboration brings TAG Heuer’s rich watchmaking legacy and spirit of innovation to discerning customers across India, who can now browse and buy a curated range of timepieces from home. TAG Heuer joins an esteemed lineup of Maisons within TimeVallée, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai and Roger Dubuis.

Iconic Collections on Offer

Celebrated for its pioneering approach, precision and passion for performance, TAG Heuer is among the most recognised names in Swiss horology. Grounded in innovation and closely tied to motorsport, the Maison continues to redefine the possibilities of watchmaking, blending technical excellence with modern design. The digital boutique showcases a carefully selected range of TAG Heuer’s signature watches, spotlighting four of its best-loved collections: Monaco, Carrera, Aquaracer and Formula 1. The Monaco stands out with its distinctive square case and racing pedigree, while the Carrera offers enduring sporting elegance. The Aquaracer reflects the brand’s adventurous spirit and technical prowess, and the Formula 1 collection celebrates TAG Heuer’s long-standing association with motorsport.

Leadership Perspective

Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are thrilled to launch TAG Heuer’s digital boutique exclusively on our platform. The brand is renowned for its high-precision timing innovations and enduring style, and its arrival strengthens our watch portfolio by giving customers nationwide access to its iconic collections. Watches are one of our key growth categories, and the TimeVallée brands on our platform have consistently seen strong demand. Adding TAG Heuer builds on that momentum and underscores our commitment to making globally celebrated luxury brands more accessible to discerning consumers across India.”

Through this partnership, customers can step into TAG Heuer’s world and find watches that embody Swiss craftsmanship, innovation and contemporary style. The boutique promises a smooth, elevated shopping experience, including Tata CLiQ Luxury’s assisted sales service, which connects customers with knowledgeable experts who offer personalised guidance in choosing the watch that best suits their tastes.

TAG Heuer has created a Carrera that does something unusually difficult: it translates the idea of a nation into the language of a watch.

Marking a decade of high-velocity partnership on the starting grid, Swiss luxury watchmaker TAG Heuer has unveiled the TAG Heuer Formula 1 Solargraph x Oracle Red Bull Racing special edition.